The Influence of the Online Market on Consumer Purchasing Preferences

Abstract

The traditional market has been replaced by digital marketing strategies because of how competitive the market is and how fast technology is changing. Digital marketing covers a large area, and in a market with a lot of competition, it means exploring business models that use digital technologies to cut costs and grow businesses around the world. Digital marketers have a better chance of growing their businesses in the future because customers are happier with online shopping and think digital marketing is safer than traditional marketing. Digital marketing gives customers the chance to look at information about the company's products and compare them. This gives them the freedom to choose and lets them place orders at any time, 24 hours a day, and 7 days a week, no matter where they are. With new technologies and more people using the internet, consumers are becoming more and more connected to each other. As a result, consumer behaviour is changing, and businesses need to know how consumers act. This study looked at how digital marketing changes the way people buy things.
Because digital marketing has a positive effect on how people buy, traditional marketing should be replaced by digital marketing as soon as possible.